In the world of Internet Service Providers, it may seem paradoxical that social media could play a role in their business objectives. After all, providers are focused on technology and communication, not social media interactions. However, this assumption is a deceptive simplification of reality that underestimates the real benefits of social media for these companies.
Technology meets social networking
Providers focus on stability, speed and reliability in their technically oriented services, while their clear and simple products with low variance are subject to regular innovation. At the same time, the industry is characterised by a non-traditional 9-5 office routine, outsourced customer service and similar features. Given this structure, one might ask: Why should providers be active on social media?
There are many reasons why a regular and timely presence on social media is beneficial for providers. These platforms offer the opportunity to go beyond the clear boundaries of products and services and connect directly with the target audience. In particular, social media allows providers to gain visibility, reach potential customers, engage employees and showcase their corporate culture. Although the day-to-day life of the industry does not follow traditional patterns, social media allows for flexible and effective communication that transcends traditional boundaries and brings a human touch to the technological world of providers. Let’s take a look at the benefits of a vendor’s social media presence.
