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Between listening and inspiring: Dario about his everyday life in sales

17.11.2025

If you want to be successful in tech sales, you need more than good figures. It is about genuine interest, trust and meeting people on equal footing. That is exactly what drives Dario, who works as a Sales Development Representative at Conntac. His goal: to build relationships that have a long-term effect – and show that sales can be more than just acquisition.

From East Westphalia to the south of Germany – and finally to Conntac

Dario originally comes from East Westphalia and spent many years working in sales and business development. He has now found his new professional and personal home in the south. He wanted to delve even deeper into the world of sales – beyond processes and products.

“I deliberately chose Conntac because sales here consist not only of financial statements, but of honest cooperation,” he says. “In the long term, only authenticity, honesty and joy work together. ”

Collaboration on equal footing

What Dario particularly appreciates about Conntac is the close coordination with other teams. Sales, marketing and customer success work hand in hand here – whether in campaigns, webinars or formats such as online talk.

“We are a small, agile team. When someone has an idea, they try it out. Without endless votes – that's super motivating,” says Dario.

The exchange with the marketing team in particular shows how sales and communication work together. Ideas are created together, implemented and tested quickly. This creates formats that not only appeal to leads, but also offer real added value.

Listening instead of pressure

When Dario talks to potential customers, he focuses on one thing: understanding before he convinces.

“I want to know where the biggest challenges lie – before I talk about features. When someone realizes that I'm really listening, they build trust. Only then is it about solutions. ”

This approach runs through the entire process – from initial contact to long-term cooperation.

Fairs, meetings and real conversations

In addition to everyday office life, Dario loves personal interaction – for example at trade fairs or industry events.

“I find it exciting when you realize that companies really want to change – and that we are part of this movement. ”

This also shows how closely Conntac is connected: The discussions are open, honest and often the beginning of real partnerships.

Why sales are different at Conntac

Sales at Conntac is not a competition for figures, but working together on solutions. Input is always welcome – whether from colleagues in development, marketing or directly from customers.

“For us, no lead is a number. Every contact brings a new perspective – and that's what makes the job so exciting,” says Dario.

Conclusion

Dario's work shows: Sales at Conntac means listening, understanding and acting together. Agile, open and with the aim of making a difference – for customers, partners and the entire team.

Kristina Grant

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